Best CRM software 2024: Compare top business picks

Maintaining strong customer satisfaction is vital for any business. The best CRM platforms offer a range of tools for businesses of all sizes to help manage interactions, streamline processes and improve customer happiness.

With a range of customer relationship management (CRM) options available, it can seem tricky to choose the right one for your business. That’s why we’ve put together our list of top platforms.

Have a read today to find out which CRM software is going to be best for your business.

Best CRM platforms: At a glance

Brand	Cheapest Plan Cost	Most Expensive Plan Cost	Trustpilot Score
Salesforce	£20/month	£1000/month	1.3
HubSpot	£702/month	£3000/month	2.9
Microsoft Dynamics 365	£57.50/month	£82.20/month	1.4
ZohoCRM	£12/month	£42/month	4.4
Pipedrive	£14.90/month	£79.90/month	4.5
Insightly	$29/month	$99/month	3.2
SugarCRM	£15/month	£108/month	2.5

The information in the table above is correct as of 11th March 2024 but is not comprehensive. If you are interested in finding out more about any provider, you can visit the sections below.

We have used Trustpilot scores to compare CRM providers, though bear in mind that the number of reviews varies between brands.

Salesforce

Salesforce is a well-known name in the CRM industry, offering a comprehensive suite of tools for sales, marketing and customer service.

Its cloud-based platform provides scalability, customisation and the option for integrations, making it suitable for businesses of every size.

Offering a range of features, including automation, analytics and AI-driven insight, Salesforce might be the perfect choice for organisations aiming to improve their customer relationships.

The products in the table below include Salesforce’s business solutions products.

Plan	Cost
Starter	£20/month
Sales Professional	£60/month
Service Professional	£60/month
Marketing Cloud Account Engagement	£1,000/month

Hubspot

HubSpot is known for providing a user-friendly interface and an all-in-one approach to CRM and marketing automation.

The HubSpot platform offers a range of tools for lead generation, email marketing, social media management and more.

The free version of HubSpot provides a great starting point for small businesses, with its more expensive plans offering advanced features that can help when it comes to scaling up.

Plan	Cost
Free Tools	£0/month
Starter	£17/month
Starter CRM Suite	£27/month
Professional	£702/month

Microsoft Dynamics 365

Microsoft Dynamics 365 offers a CRM system with a range of other tools and benefits.

A major benefit of the Dynamics product is that it can integrate with Microsoft Office tools, which may be a benefit for businesses using Microsoft software. Microsoft Dynamics also offers advanced AI-driven insights for personalised customer experiences.

Plan	Cost
Customer Service Professional	£41.10/month
Sales Professional	£53.40/month
Business Central Essentials	£57.50/month
Business Central Premium	£82.20/month

Zoho CRM

Zoho CRM is known for its affordable CRM platform that offers a good level of versatility.

Catering to businesses of every size, Zoho provides a range of features, including lead management, analytics dashboards and social media integration.

The modular design of Zoho CRM means that users can choose which features they need to use, and only pay for those ones. This means that it can be an incredibly cost-effective option.

Plan	Cost
Standard	£12/month
Professional	£18/month
Enterprise	£35/month
Ultimate	£42/month

Pipedrive

Pipedrive’s CRM focused mainly on sales pipeline management and is often favoured by small to medium-sized businesses.

Its interface makes it easy to track deals and prioritise tasks thanks to the design and layout. Pipedrive is a great tool for keeping sales teams organised and focused on closing deals.

Plan	Cost
Esssential	£14.90/month
Advanced	£27.90/month
Professional	£49.90/month
Power	£64.90/month
Enterprise	£79.90/month

Insightly

Insightly offers a combination of CRM and product management functionality, making it a strong option for businesses of any size looking to streamline internal processes and customer relationships.

Insightly also provides integration options with a range of third-party tools that can support a range of activities. Overall, the CRM emphasises a focus on collaboration between teams and individual team members.

Plan	Cost
Plus	$29/month
Professional	$49/month
Enterprise	$99/month

SugarCRM

SugarCRM is an open-source CRM platform that offers businesses the flexibility to customise their software according to their specific needs.

It offers a range of features, including sales automation, marketing campaign support and customer service. It also offers both cloud-based and on-site deployment functionality.

Plan	Cost
Sell	$49/month
Serve	$80/month
Enterprise	$85/month
Market	$1000/month

Best CRM platforms: Final thoughts

Selecting the right CRM platform for your organisation is a decision that can significantly improve your business’s success.

The range of platforms included on this page offer various features and benefits that can be more or less suitable for businesses of different scales, or in different industries.

As a first step when choosing a CRM, you should assess your specific needs, considering the need-to-haves and the nice-to-haves to make sure that you select the platform that aligns best with your goals and objectives.

Bryn Glover

Bryn is the founder and editor of WebsiteJumpStart. He has worked in the digital field for over a decade and was editor for Startups.co.uk - the UK's leading small business website - and for NerdWallet UK before launching WebsiteJumpStart to help people and businesses get online with ease.

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