Category: Website Marketing

Whether you run a personal or small business website, creating engaging and interesting content is vital to engaging with your audience and hitting your goals.   Every page on your website will have content of some kind – from your homepage and about us page to product listings or articles….

Search engines play a crucial role in connecting users around the world with relevant information. As the most popular search engine globally, Google holds a dominant position in this area. For that reason, understanding how a website performs in Google’s search results is essential for businesses and digital marketers. This…

Google Analytics (GA) is a valuable tool that offers website owners and managers access to data and insight to help them monitor the performance of their website or websites. A comprehensive website analytics platform, GA provides information on a range of metrics covering everything from how much traffic your site…

Keyword tracking is an essential part of search engine optimisation which allows users to monitor the performance of their site for specific keywords.  Typically, this would involve keeping an eye on how your site ranks for specific keywords on Google, but also monitoring how the keywords themselves change over time….

Maintaining strong customer satisfaction is vital for any business. The best CRM platforms offer a range of tools for businesses of all sizes to help manage interactions, streamline processes and improve customer happiness. With a range of customer relationship management (CRM) options available, it can seem tricky to choose the…

For any business, establishing and nurturing a strong relationship with customers is vitally important. Customer relationship management (CRM) is a powerful tool that enables organisations to do just that. CRM processes and systems enable businesses to build meaningful connections, streamline operations and drive growth over time. In this article, we’ll…

Email marketing is a powerful tool for online businesses and individuals. It allows them to reach their target audience with relevant content and information that, over time, can help to develop meaningful connections. So, what is email marketing? Though it might not seem like a new tool, compared to social…

Social media is a powerful tool for businesses and individuals that want to connect with a target audience at scale. It has become an essential platform for building brand awareness and driving growth. In almost every industry, social media has revolutionised the way that companies advertise, how they spend money,…

Search engine marketing – SEM, for short – is an important tool for online businesses looking to maximise their online visibility. Typically, SEM is a commercial tool that leverages search engines and other platforms. Businesses pay to position themselves at the top of search results for specific queries, keywords and…

The online world is competitive and just having an online presence is not always enough to make businesses or individuals stand out above the competition. So, what is SEO? And how can it help? In short, search engine optimisation (SEO) is a form of digital marketing that includes a range…