Wix website builder review 2024: Features, pros, cons and prices

Wix is a well-known website builder that stands out as a top choice for anyone looking to get online.

It offers a wide range of templates, with an excellent selection of tools and features to use. It also offers excellent value for money, being one of the cheapest overall website builders that we’ve reviewed at WebsiteJumpStart.

Below, you can find out more about Wix.

Wix website builder: Overview

Wix is an easy-to-use website builder that can make getting online easy. The range of tools and features it offers can make it easy to grow your online presence without the need for extensive coding experience.

Wix offers four website builder plans and a fifth ‘Enterprise’ option, which allows users or businesses to create a bespoke online experience. All of Wix’s paid plans include a custom domain without Wix branding as standard, with 24/7 customer support.

With the cheapest plan just £9/month, Wix is also among the cheapest website builders that we’ve reviewed, offering exceptional value for money.

You can take a look at our best website builder page if you want to compare Wix against other options.

If you want to know more about how you can get started, you can visit our page on how to use Wix.

Wix website builder prices

Plan	Number of users	Features	Cost
Light	2	2GB storage Light marketing suite	£9/month
Core	5	50GB storage Basic marketing suite Accept payments Basic ecommerce	£16/month
Business	10	100GB storage Standard marketing suite Standard analytics Accept payments Standard ecommerce	£25/month
Business Elite	15	Unlimited storage Advanced marketing suite Advanced anayltics Accept payments Advanced ecommerce Advanced developer platform	£119/month
Enterprise	Unlimited	All Business Elite features Multi-site management Single-sign on (SSO) Account manager Custom templates Custom integrations	Bespoke

There’s no question that Wix provides great value. With its standard plans priced from £9 to £119, it’s likely that you’ll find the range of tools, features and functions that you’ll need, whatever your plans are for your new site.

Of course, for larger businesses with big plans for the future, the Enterprise option may be best. Pricing and featured are bespoke with this option, meaning that you can work with Wix to make sure that your website matches your exact needs.

In terms of how Wix compares to its competitors, it currently sits somewhere in the middle of the pack. WordPress, GoDaddy and Hostinger all offer basic plans at lower prices, though they don’t necessarily match Wix’s ease-of-use or range. For us, Wix offers the best value for money option on the market.

Of course, it’s worth paying attention to what’s on offer with each of these plans. If you need ecommerce functionality, for example, then you’ll need to pay at least £16 per month with Wix.

Wix pros and cons

Great value for money
Easy to use drag-and-drop editing
Excellent design options, including automation
Built-in SEO tools

Can’t switch templates after publishing
Analytics not available on cheapest plans
Additional cost for third-party tools

Wix features

Wix offers a range of high-quality features that can help users to build an effective website with ease. Take a look at the sections below to find out more.

Ease of use
Design and templates
Ecommerce functionality
Tools
User reviews

Read on below for all of our Wix features information, or click one of the options in the list above to skip ahead.

Ease of use

Wix offers drag-and-drop functionality as standard with all of its website builders, making it incredibly easy to use whether you’re a beginner or an expert with a lot of online experience.

It also allows users to access a range of essential features straight from their dashboard. Analytics, email mailbox, hosting, contact management, social media tools and other options can all be accessed without leaving the site.

This sort of accessibility is what can make a website builder an attractive option compared to other forms of platform, where you might need to have a range of accounts with different providers to reach the same level of functionality.

You can also pick and choose which of these tools you want to use or make changes to. If you’re happy with your hosting, then you can often ignore it; if you aren’t ready for social media marketing yet, then you can remove the option from your site until you’re prepared to use it.

Wix also includes a range of easy-to-use tools that can make complicated processes more simple. Its search engine optimisation (SEO) tools, for example, can help you rank your content online without having to invest in additional software to help you.

Design and templates

When it comes to design, Wix is truly exceptional. And how you approach branding can be entirely up to you.

Wix offers over 500 designer-made templates that you can choose from, meaning that you could have a professional-looking website online in a matter of minutes, without spending hours on what it looks like.

You also have the option to customise the design and template yourself, using the simple drag-and-drop functionality that Wix has become famous for. If you don’t like the layout of a page, or you want to change the colour, you have the flexibility to alter everything you want easily.

Wix also offers ADI, a tool that will ask you a few simple questions. Once you’ve answered, it will automatically create a website that suits your needs or the needs of your business.

Wix ADI includes tailor-made content, complete with images and text and because of the way Wix ADI combines AI with website design, you can be confident that the finished product will be unique to your brand.

You can visit our best AI website builders page to compare Wix’s AI offering to other brands.

Ecommerce functionality

Wix offers ecommerce functionality if you opt for the Core (£16/month), Business (£25/month) or Business Elite (£119/month) plans. Depending on which you choose, you’ll have access to either basic, standard or advanced ecommerce functionality.

All of Wix’s ecommerce plans allow you to accept payments for single products, plans or recurring products. They also allow you to sell on marketplaces and social channels.

Additionally, Wix allows you to showcase up to 50,000 products on every plan with abandoned cart functionality included as standard. If you opt for the more expensive plans, you get access to advanced shipping, as well as loyalty programs with the Business and Business Elite options.

If you intend to trade internationally, you will need to opt for at least the Business plan to enable the use of multiple currencies. Likewise, if you want to support product reviews, you will need to choose the Business plan to get up to 1,000 reviews or Business Elite to allow up to 3,000.

Tools

Wix offers a range of in-built tools to help users and businesses operate effectively online.

The level of analytics you have access to will depend on which plan you choose, with the offering improving the more you pay. However, social media tools are included in all plans.

Depending on what sort of site you run, you could also access tools to help. Ecommerce plans can accept online payments, for example, while websites offering services may benefit from the Booking features and Google Calendar sync tools.

User reviews

Wix has an overall Trustpilot score of 4.5, with 71% of all ratings being 5-star.

Several users highlighted the quality of customer support in their reviews, while others pointed out how easy the platform is to use.

Wix review: Final thoughts

Wix is a well-known website builder and deserves its reputation. It’s easy to use and offers a range of tools and features that make it an excellent choice for beginners and more experienced users alike.

Wix offers one of the broadest range of templates, with a huge range of features that can help you launch a website, whatever your plan.

Overall, Wix stands out in the website builder market as being easy to use and great value for money.

Bryn Glover

Bryn is the founder and editor of WebsiteJumpStart. He has worked in the digital field for over a decade and was editor for Startups.co.uk - the UK's leading small business website - and for NerdWallet UK before launching WebsiteJumpStart to help people and businesses get online with ease.

GoDaddy vs WordPress: Website builder comparison

GoDaddy and WordPress are both excellent options for individuals and small business owners planning to launch a website. We’ve tested GoDaddy, WordPress and a whole range of other builders to help you make a decision on which brand is best for you. Of course, what you or your

July 10, 2024 No Comments

Squarespace vs WordPress: Website builder comparison

Squarespace and WordPress are great tools for business owners looking to launch their brands online or for people trying to start a personal website. We’ve tested both options – and a whole load of others – to help you decide which brand is best for you. Obviously, different people and

July 9, 2024 No Comments

Squarespace vs GoDaddy

Squarespace and GoDaddy are well-known and well-liked website builders that simplify building an online platform. To help you choose between the two brands, we’ve tested them both and put together an in-depth comparison. Of course, what matters most for one person may be less important to another. That’s

June 13, 2024 No Comments

Wix vs GoDaddy: Website builder comparison

Wix and GoDaddy are both popular website builders for anyone looking to launch an online platform, whether for personal or business purposes. We’ve tested and reviewed both GoDaddy and Wix to help you make the right choice. Remember that what you’re looking for might not match another person’s needs, so

June 5, 2024 No Comments

Wix vs WordPress: Website builder comparison

Wix and WordPress are both excellent platforms to use if you’re building a website, either for your personal brand or for a small business. But they are very different. We’ve tested Wix and WordPress so that we can help you make the right choice for getting online. Of

May 29, 2024 No Comments

Wix vs Squarespace: Website builder comparison

Wix and Squarespace are both great website builders to use for either small business owners or individuals looking to launch their online platforms. We’ve tested them both to provide you with a clear guide on which is going to be more suitable for your needs. Of course, your

May 17, 2024 No Comments

Table of Contents