Best website builders of 2024: Compare our top 7 picks

A professional website is an essential tool for most modern businesses and organisations, as well as for individuals building their personal brand. Thankfully, with the rising prominence and quality of drag-and-drop style website builders, you no longer need extensive coding knowledge or design skill to create a high-quality online platform.

Modern web builders, such as Wix, Squarespace and GoDaddy, provide user-friendly platforms that enable users to build and customise websites without the need for complex technical expertise or expensive web development support.

In this article, we have pulled together a list of seven of the best website builders available today, each offering a mixture of standard and unique features to suit the varied needs of businesses and individuals.

Best 7 website builders: At a glance

Brand	Number of Plans	Cheapest Plan	Most Expensive Plan	Trustpilot Score
Wix	4	£9/month	£119/month	4.6
Squarespace	4	£12/month	£35/month	1.4
WordPress	5	£3/month	£51/month	2
Weebly	4	£5/month	£19/month	1.5
Shopify	4	£5/month	£344/month	1.2
Jimdo	5	£11/month	£45/month	4.2
GoDaddy	4	£6.99/month	£12.99/month	4.7

The information above was checked and updated on 20th March 2024. The number of plans shown in the table includes a tally of all paid plans from each provider, with the ‘cheapest plan’ price based on the cheapest plan offered by each brand, excluding free options.

It is worth noting that several of the brands included in the table above also offer bespoke ‘Enterprise’ options in addition to their standard paid plans. The price of a bespoke plan will vary considerably between customers, depending on the complexity of the site being created.

We have also included Trustpilot ratings in our comparison table. We recommend that users take note of scores as an indication of customer satisfaction, without necessarily basing their final decision on them – the number of reviews given per brand varies and so scores may not accurately reflect the full experience of all users.

Wix: Best all-round website builder

Wix is a popular website builder known for its drag-and-drop functionality and well-designed templates.

It offers a range of features, including an intuitive interface, extensive customisation options, and an App Market with a range of add-ons available for more advanced functionality.

Wix offers four standard plans to their users, along with an Enterprise plan with custom pricing. In the table below, we’ve provided a little information for you to consider.

Plan	Number of users	Features	Cost
Light	2	2GB storage Light marketing suite	£9/month
Core	5	50GB storage Basic marketing suite Accept payments Basic ecommerce	£16/month
Business	10	100GB storage Standard marketing suite Standard analytics Accept payments Standard ecommerce	£25/month
Business Elite	15	Unlimited storage Advanced marketing suite Advanced anayltics Accept payments Advanced ecommerce Advanced developer platform	£119/month
Enterprise	Unlimited	All Business Elite features Multi-site management Single-sign on (SSO) Account manager Custom templates Custom integrations	Bespoke

As you can see, Wix’s plans include limits on the number of collaborators that it allows. This might be an essential benchmark for you to consider if you’re comparing their options. If you need access for more than two users, then you will need at least the Core plan. If you have a team of more than 15, then the Enterprise plan is the one for you.

Of course, you’ll also want to consider the features each plan offers. For ‘Basic Ecommerce’, you’ll need to choose at least the Core plan, whereas the Business plan offers ‘Standard Ecommerce’ and the Business Elite offers ‘Advanced Ecommerce’.

Which of these is most suitable will depend on what your plans are. If you have one product and are just getting started, the Core plan probably offers everything you need. However, if your list of products is larger – with more advanced requirements, for example – then you might need to pay more for Business Elite.

You should also consider what the site is for beyond ecommerce. An online video or photography portfolio, for example, might quickly run out of space on the Light plan where you only have 2GB of space included. Consider the likely size of your media galleries to estimate how much space you might need.

To find out more, you can take a look at our how to use Wix page. You can also read our full Wix website builder review.

Wix: Verdict

Wix is easy-to-use and offers a huge range of tools, features and options for just about anybody looking to get online.

With one of the most expansive library of templates and one of the most intuitive editing suites, it’s our go-to website builder for almost any situation. Some features are locked behind higher price plans, but the same is true for every website builder on this page – and in terms of value, Wix stacks up incredibly well.

Whether you’re starting small with a basic website, or planning to grow an online retail business, Wix offers the tools you need at a great price.

Squarespace: Creative industries website builder

More than almost any other web builder, Squarespace is known for its sleek and modern templates that cater to creative professionals and businesses.

The platform boasts a user-friendly interface, with powerful blogging tools, ecommerce functionality for websites that need it, and excellent customer support.

Squarespace offers four standard plans that offer a range of features. Which of these is more suitable for you will depend on the type of website you are planning to build. In the table below, we’ve provided a little more information on what you can expect from Squarespace.

Plan	Number of users	Features	Cost
Personal	2	Mobile-optimised site Range of templates	£12/month
Business	Unlimited	All Personal plan features Advanced analytics Ecommerce functionality 3% transaction fees Accept payments Professional email	£17/month
Commerce (Basic)	Unlimited	All Business plan features 0% transaction fees Advanced merchandising	£23/month
Commerce (Advanced)	Unlimited	All Commerce (Basic) plan features Advanced shipping Advanced discounting Subscriptions	£35/month

Squarespace plans provide one of the better collaborator options, with only the Personal plan limiting you at all, to two users. If the number of collaborators is an important factor for you, then it is good to know that three of Squarespace’s four plans offer unlimited access.

Beyond the number of users able to access your site though, you’ll also want to consider the features you need. The Business plan and both Commerce plans from Squarespace offer ecommerce functionality, though transaction fees apply to the former.

Knowing which of these is better for you will depend on your expectations; if you know your site will see a lot of sales from the beginning, then a 0% transaction fee feature is a benefit worth considering. If you know it will take a little time to get the ball rolling, then the 3% transaction fee may not be a problem, particularly if that ends up leading to a lower cost than the monthly fee for the plan.

As with most other builders, the more features and advanced functionality you need, the more expensive the plan you’ll need to go for. The Commerce (Advanced) plan, for example, offers the largest range of online shopping features, which will be more valuable for established businesses that do a lot of business online. Likewise, if you are planning to launch a site that incorporates a subscription model at all, then the Commerce (Advanced) plan is the only one suitable for you.

In terms of the basic features, all of the Squarespace plans include SEO features for site visibility, 30 minutes of video storage, 24/7 customer support, a drag-and-drop editor, basic web metrics, SSL security and access to extensions. The Personal plan is the only one of the four to not offer professional email functionality or customisation with CSS and Javascript.

In terms of marketing, the Personal plan offers the same functions as the others, though you’ll need to take out at least the Business plan if you want to use promotional pop-ups on your domain.

If you’re interested in learning more, you might want to check out our how to use Squarespace page. You can also take a look at our Squarespace website builder review if you want to check how we rate it.

Squarespace: Verdict

If you work in the creative world then Squarespace is a strong choice if you’re prioritising design and aesthetics over ease-of-use. That’s not to say that it’s difficult to use, but it does take a little more time to get to grips with than other competitors.

As with other builders, advanced features are gated behind higher-priced plans, but the cost isn’t prohibitive and, in fact, Squarespace ranks well for price overall.

If you’re building a basic website to advertise your services, then Squarespace might not be the right choice. If you’re planning to start a photography website to sell photos or book clients though, or to document your holidays on a travel website, it is likely to stand out as a good choice that looks great.

WordPress: Most versatile builder

WordPress is a versatile platform that offers a website builder and content management system (CMS). These are very different approaches to creating a site, but on this page, we’ll be focusing specifically on the website builder plans they provide; these are the drag-and-drop platforms that work in similar ways to the other ones mentioned on this page, such as Wix and Squarespace.

With a vast library of themes and plugins, WordPress offers an enormous amount of flexibility and scalability for businesses and personal users alike. Whether you’re a beginner or an advanced user, WordPress is likely to have a plan to suit you.

In the table below, we’ve provided some basic information about the range of plans on offer from WordPress. Take a look now to get some basic insight to help you choose.

Plan	Number of users	Features	Cost
Free	Unlimited	Themes & patterns Unlimited pages Time machine for post edits Newsletter and RSS feeds Site security Smart redirects 10% transaction fees Subscriptions Visitor stats	£0/month
Personal	Unlimited	Everything in Free plan Free domain for one year Ad-free experience Fast DNL and SSL Email support 8% transaction fees	£3/month
Premium	Unlimited	Everything in Personal plan Live chat Premium themes WordAds Customisation 4% transaction fees 4k videos	£7/month
Business	Unlimited	Everything in Premium plan Plugin and theme installation Unrestricted bandwidth Caching Free staging site Auto WordPress updates 2% transaction fees	£20/month
Commerce	Unlimited	Everything in Business plan Premium store themes Store design tools Unlimited products Brand filtering Product add-ons Stock updates Loyalty programmes Improved checkout 0% transaction fees	£6/month

The table above gives some insight into the differences you can expect between the plans on offer from WordPress. Bear in mind that the list of features we’ve provided are not comprehensive for any plans, particularly from Business onwards, where more options are provided.

As with other website builders, your decision on the right plan to choose will be based on several factors. The type of site you want to build, for example, will be the most important consideration. If you plan to sell online, then you’re more likely to want to choose at least the Business plan, where the transaction fees are lower and you have more options to customise your customers’ experience.

However, cost might be the most important factor for you. If you’re just starting out in the online world, and want to dip your toe in the water without risk, then the Free plan is the obvious choice. With this plan, though, you do need to bear in mind that you’ll see ads when you’re using the platform; also, your URL will include .wordpress in it, which can seem less professional to the people visiting you.

What separates the Business and Commerce plans is, primarily, the availability of customisation in your shopping functions. If you know your online store is going be driving a lot of activity, then it’s likely that the more expensive Commerce plan is going to be more suitable.

As soon as you want to add discounts, stock settings, and other ecommerce functions, you will want the added functionality. Likewise, even though 2% transaction fees may not seem like much, the 0% transaction fees on the Commerce plan could make an enormous difference when you start selling at scale.

Fortunately, all of the WordPress plans offer access for unlimited users – which is not always the case with web builders – meaning that, even if you’re starting a website with a collection of partners, you won’t be limited in your access. Likewise, all of the plans provide at least basic security settings.

One thing to bear in mind is that WordPress is famed for its plugins and tools, which provide advanced functionality for whatever website you build. If you want access to these plugins, then you’ll need to opt for at least the Business plan; these plugins are a great way to begin adding features to your site – something you would miss out on with the Free and Premium plans.

To find out more, visit our how to start a WordPress site page.

WordPress: Verdict

WordPress might be the best choice on the market for you, especially if you’re willing to get your hands dirty.

While WordPress can operate in the same way as other website builders – without much fiddling about. It also offers a much wider scope for improvement. This can be a massive positive, but may also be intimidating for those with less online experience, or without much time to dive in.

WordPress really stands out because it provides access to a whole host of plugins and tools that can massively improve your own online experience, as well as the experience of your users. However, for the same reason, it offers the opportunity for human error which isn’t so common with competitors.

In short – WordPress could be the best available website builder, full stop. But it requires a little more time to get to grips with than something like Wix. It is cheaper overall, though you may need to pay for the plugins you add.

Weebly: Beginner-friendly builder

Weebly is a beginner-friendly website that emphasises ease-of-use primarily. Compared to other website builders, this may make it stand out immediately as the right choice.

Weebly offers a range of features, including responsive template designs, ecommerce functionality and built-in analytics. The combination of these features can make it an excellent choice for small businesses and personal users alike.

In the table below, we’ve provided some basic information about the range of plans on offer from Weebly. Take a look now to get some basic insight to help you choose.

Plan	Features	Cost
Free	SSL security 3rd-party embed code Basic ecommerce	£0/month
Personal	Everything in Free plan Custom domain connections Ecommerce digital goods Shipping calculator Shipping labels	£5/month
Professional	Everything in Personal plan Advanced analytics Ad-free Password protection Phone support	£9/month
Performance	Everything in Professional plan PayPal payments Abandoned cart emails Review features Advanced ecommerce Priority support	£19/month

Weebly has become an ecommerce platform primarily, being owned by payment company Square.

This means that all of the plans offered, including the Free plan, provide ecommerce functionality. However, bear in mind that the more you spend on your plan, the more advanced features you’ll have access to.

Whether Weebly is a good choice for you or your business will depend on the purpose of your website. If you are planning to launch a website advertising your goods and services but don’t plan on selling anything on the site, then you would likely be better off choosing a website builder from one of the other providers. However, if you are planning on selling online then Weebly may be a good choice.

Which of the specific ecommerce plans you want to choose may depend on what level of functionality you need. If you are just starting out, and aren’t expecting much business at first, then it might make sense to spend less in the short term. However, if you are expecting to see a lot of activity on the site, you might be better off investing in a more expensive plan from the beginning.

It’s worth remembering that the more advanced plans from Weebly offer analytics that you can use to improve your online activities. For example, having an eye on how much traffic comes to the site, and to which pages, can help you optimise to maximise that success. Likewise, insight into the sales data can help you optimise in that area too.

For more information, you can visit our how to use Weebly page, or our full Weebly review.

Weebly: Verdict

Weebly could be a great choice for those looking to get into ecommerce without spending too much – or anything! It offers a free plan that includes ecommerce options, one of the few platforms that does.

As with other plans, the more you spend the more you can get access to. But if you’re not fully committed or confident in your idea to make money online, then a free ecommerce builder could be a great way to get started.

However, if your plan is to build a basic site without ecommerce, this probably isn’t the builder for you. While it is easy to use, it’s not quite as accessible as other options we’ve covered.

Shopify: Best pure ecommerce builder

Designed specifically as an ecommerce website builder, Shopify is a leading option for users and businesses looking to launch an online store.

Shopify offers an all-in-one solution that enables users to set up and manage their online businesses with ease. It provides a range of features, such as secure payment processing, inventory management and marketing tools.

In the table below, we’ve provided some basic information about the range of plans on offer from Shopify. Take a look now to get some basic insight to help you choose.

Plan	Number of users	Features	Cost
Starter	1	Social media sales Messaging app sales	£5/month
Basic	2	2% + 25p credit card rates 1.7 + 0p in-person rates Basic reporting	£25/month
Shopify	5	1.7% +2p credit card rates 1.6% + 0p in-person rates Professional reporting	£65/month
Advanced	15	1.5% +25p credit card rates 1.5% + 0p in-person rates Custom report builder	£344/month

Whichever Shopify plan you choose, you’ll have access to up to 1,000 inventory locations, meaning that you can list up to that number of products on your online store. You’ll have access, as you’d expect, to online store functionality, as well as sales channels within Shopify, a point of sale (POS) system with inventory management and 24/7 support.

Where the plans begin to differ is in the number of users you can have on-site, the percentages you are charged for transactions, as well as the monthly price.

The Basic, Shopify and Advanced plans all offer a single public storefront where you can host your products and marketing efforts. You will get an SSL certificate, providing online encryption, as standard with all, as well as access to things like discount codes.

It’s likely that the plan you choose will depend primarily on the stage your online business is at. A brand new online store – that you haven’t tested much yet – may be most suitable for the cheapest monthly fee. This is based on the assumption that you might not see a huge number of sales initially, so you won’t risk spending a lot on transaction fees.

On the other hand, if you’re expecting your store to quickly scale up, with a large number of transactions from the beginning, you may be able to save money by selecting a more expensive monthly plan that charges less per transaction. You should base your decision on your sales expectations; most businesses will want to avoid spending more on transaction charges if they know that, over time, that could cut into their margin.

Additionally, you may want to choose your plan based on the number of users you need online. If you’re working alone, then one seat on-site will be enough. However, if you need access for five people, you’ll need to go for the Shopify plan; if you need 15 people logged in, then you’ll want the advanced plan.

To find out more, visit our full Shopify review, or our how to use Shopify page.

Shopify: Verdict

Shopify is an excellent choice if you have ambitions to launch a large ecommerce store.

While editing and customisation is a little trickier with Shopify than with some other platforms, this is rarely an issue as the templates provided are designed to prioritise ecommerce activity. Likewise, there are tools on-hand – for a cost – that can alleviate these struggles.

Where Shopify really stands out though is in value-for-money. While it can seem more expensive upfront, there are savings to be had when you’re selling at scale. The higher the cost of your plan, the less you pay in transaction fees – this might not be a massive benefit for low volume sales sites, but could be a hugely important factor for any business shipping a lot of products.

Jimdo: Small business and freelance specialist

Jimdo is a user-friendly website builder that specialises in sites for small businesses, freelancers and individuals. It offers an easy-to-use interface, mobile-responsive templates, ecommerce functionality and SEO tools.

Like most of the website builders on this page, Jimdo is a good way to build a website if you don’t have a lot of experience online. It offers the features and functions you need to start your own online platform, without the need for coding or development that can be difficult to master.

In the table below, we’ve provided some insight into the plans on offer from Jimdo, with some comparisons for you to consider. Bear in mind that this is not an exhaustive comparison though.

Plan	Features	Cost
Play	Basic features jimdosite.com domain	£0/month
Start	Domain included Ad-free	£11/month
Grow	All Start plan features SEO tools Analytics Personalised support	£18/month
Grow Legal	All Start plan features Customised legal text GDPR-compliant Updates about legal changes	£23/month
Unlimited	All Grow plan features Unlimited storage Professional design analysis Premium support	£45/month

All Jimdo plans feature some standard features to be aware of. For example, even the free Play plan includes HTTPS security and some storage (though, only 500 MB). The more you pay for your plan, the more that gets added on. Above the free option, each plan you can choose includes a free domain, along with the option to connect a domain that you already own (if you’d prefer to do that).

You can also connect your email address in all of the paid plans, with customer support tiered depending on the price you are paying. For example, the Unlimited plan offers customer support within one hour, compared to the one to two working days that you are offered by the cheapest Start plan.

All of Jimdo’s plans allow you to add contact forms, and they’re all mobile-optimised. However, there are differences in the number of pages you can add. With the free plan, you can have a maximum of five pages; this number increases with each tier, with Grow Legal allowing for up to 50. This means that, if you are planning to launch a site with a specific number of pages, your choice of plan may be made for you to some extent. If you’re launching with 15 pages, for example, you’ll need at least the Grow plan.

Jimdo offers advanced SEO on all but the Free plan, which is useful for any website, as well as an ad-free experience. Indeed, if you are starting a fairly simple site and don’t plan to add more than ten pages, then Jimdo promises a strong experience with a lot of your digital marketing needs catered to.

If you want to find out a bit more about how Jimdo website builders work you can visit our how to build a Jimdo website page. Or, visit our full Jimdo website builder review to see what we thought.

Jimdo: Verdict

Jimdo is a competitive builder that, for price at least, is similar to our top choice, Wix.

It offers a good range of templates with decent customisation options. Perhaps it’s strongest selling point though is the built-in legal templates that can help you to automate some aspects of your regulatory work. The Grow Legal plan, for example, allows for customised legal text and is GDPR compliant, which can be a weight off if you don’t want to spend time thinking about those aspects of your website.

Overall, Jimdo is a good choice that may suit users that don’t like the feel of other builders like Wix or GoDaddy.

GoDaddy: Popular website builder

GoDaddy is probably one of the best-known website builders available in the UK. It offers an all-in-one website creation platform with a range of customisable templates, drag-and-drop editor functionality, SEO tools and built-in marketing features.

It is a good website builder for users with limited online experience and can be suitable for businesses and personal users alike.

In the table below, we’ve provided some insight into the plans GoDaddy offers, along with some basic comparisons to consider.

Plan	Features	Cost
Basic	Website security Custom domain On-the-go editing 24/7 customer support Analytics	£6.99/month
Standard	All Basic plan features SEO tools Additional social media connections Email marketing sends	£8.99/month
Premium	All Standard plan features Recurring online appointments Group events Payments for appointments Email and text reminders	£11.99/month
Ecommerce	All Premium plan features Product listings Flexible payments Shipping options Discount and promo features	£12.99/month

GoDaddy’s range of plans caters to different sorts of audiences. As a rule, though, a large number of their features are available from the cheapest plan and up. What changes is the level of access provided. For example, with GoDaddy’s Basic plan, users can only connect one social media account; this increases to three with the Standard plan and then becomes unlimited after that.

For a business or user who is planning to make an online store that is marketable on platforms like Google or Bing, then you will probably want to choose at least the Standard plan as the cheaper version does not include SEO tools. Likewise, for any business or user planning to sell online, you’ll need to go for the Ecommerce plan, as it is the only one offering the sort of functionality you’d need, such as online payments and shipping options.

Fortunately, for many other features, GoDaddy offers them whichever plan you choose. Customer support, for example, is available 24/7 with all plans, as is the option to edit on the move. Analytics are also available from the Basic plan up, meaning that you can learn what is and isn’t working on your site as you grow.

All of the plans from GoDaddy also provide a domain or can be connected to a domain that you own. Likewise, SSL security is standard with all of their website plans – and is an important consideration for any business or user that plans to move online.

Depending on your site needs, GoDaddy could be a good option for you. Though it’s worth bearing in mind that if you’re planning to operate on a larger scale, you’ll likely need to choose one of the more expensive plans. If you want to send more than 500 emails a month, you will need to choose at least the Premium plan; if you want to allow for more than 20 social media posts or responses in a month, you’ll have to make the same choice.

If you want to find out more about how GoDaddy works, you might want to check out our how to use GoDaddy page. You can also visit our full GoDaddy website builder review if you want to know more about how we found the product.

GoDaddy: Verdict

GoDaddy is just about the cheapest website builder you could go for, offering a quality range of options on even it’s lowest priced plan. While it’s more expensive than WordPress, it also cuts out a lot of the noise.

Where it falls down though, is on its ecommerce offering. It has it, but it was a less intuitive online retail experience compared to some of the other brands we’ve reviewed. Likewise, you’ll need to opt for the most expensive plan to gain access, whereas other builders provide ecommerce options – even if they’re a little more basic – for less money.

For a simple website that’s easy to manage and build though, GoDaddy is a great choice.

How to choose the best website builder

Which of these website builders you choose will depend on several factors; there are features that they all offer, as well as bespoke features that some don’t. Likewise, the website builders themselves have separate plans to factor into your decision process.

The first step when it comes to choosing the best website builder for your business or personal use is to understand exactly what you need.

Do you just want to advertise services on a basic site?
Do you want to create a personal blog?
Do you plan to begin selling online?

These are all factors to consider.

We recommend that you put together a list of all of your needs and requirements and then begin checking through our page to see which brands offer those features. If you find that multiple brands offer what you need, then it’s worth considering price or ease-of-use next.

You should also bear in mind that, while some of the builders on this page do offer ecommerce functionality, we’ve separated the platforms that prioritise e-com functionality into our separate best ecommerce website builder page. If your main aim is to launch an online store, then those brands might be a better pick.

Best website builders: Final thoughts

Choosing between the website builders on this page can seem like a daunting task. With so many providers working in the builder space, and with each of them offering a range of plans, there is a lot to consider.

As we’ve said above, you should put together a list of everything you need from a website builder and then compare the brands above to see which do and don’t offer those features and functions. From that point, comparing price, usability, as well online reviews is a valuable next step.

Bear in mind that which site builder works best for you might not be the same as the sites you see others using online. Just because you know a lot of people use one specific platform, that doesn’t mean it’s always going to meet your needs. Think carefully about what you want, and choose the plan that offers the best experience.

Bryn Glover

Bryn is the founder and editor of WebsiteJumpStart. He has worked in the digital field for over a decade and was editor for Startups.co.uk - the UK's leading small business website - and for NerdWallet UK before launching WebsiteJumpStart to help people and businesses get online with ease.

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