Best AI website builders 2024: Compare our top picks

The best AI website builders provide users and businesses with the tools to get online quickly, easily and without the need for expertise or experience in web design or coding.

Most AI website builders – including the ones on this page – include a range of tools to automate and streamline the various processes involved in building a site. These tools can help to design and build your website in the first place, as well as help to create the content and marketing strategies to support you for the long-term.

Which platform is best for you will depend on several factors. Fortunately, we’ve provided a breakdown of our top 3 picks to help you make the right choice.

Read on to find out more about the best AI website builder for you.

What is an AI website builder?

An AI website builder is a platform that provides users with the tools to automate various processes in the website development process.

An evolution of the standard website builder, AI web builders can help you to automate design and layout decisions, content creation and optimisation.

While most web builders – including those reviewed on our best website builder page – incorporate some elements of AI, several options on the market provide an increased level of automation.

Many of these builders can analyse user preferences in real-time, alongside industry trends and design best practices to generate unique website templates and recommendations in just minutes.

In short: an AI website builder can help you get a website built and published with limited experience and limited effort or time.

Best AI website builders: At a glance

Brand	Number of plans	Cheapest plan	Most expensive plan	TrustPilot score
Wix	4	£9/month	£119/month	4.6
Shopify	4	£25/month	£344/month	1.2
GoDaddy	4	£6.99/month	£12.99/month	4.7

The information above was checked and updated on 2nd April 2024.

The prices included are based on the cost of the plan per month, when paid monthly. Prices may be lower if you pay for a full year in full.

Which AI website builder is best for you will depend on a range of factors. Cost is always vitally important, as well as ease of use and customer support.

You can find out more in the sections below about each of the brands mentioned in the table.

Wix AI website builder

Wix ADI is the foundation of Wix’s AI builder tool. Launched back in 2016, ADI now forms the core of their AI website builder.

With Wix’s AI tool, you will answer a series of questions that cover everything from the name of your site, a brief description of what your website will do, and what sorts of services or tools you’ll need.

As you progress through the questions, Wix will get more specific. During our test run, it asked us to provide our unique selling point as well as business history.

As the questions were answered, Wix built an automatic site profile providing a few key details. Including the type of site being built, the apps needed, the goals of the site, target audience and tone of voice.

Once we’d finished answering questions, Wix was able to begin generating the site automatically based on our answers. Once the site was completed, we were able to begin editing and customising with ease.

Wix AI website builder: Verdict

Wix’s AI website builder works seamlessly to create a foundation for anyone to build from. There’s no need to build experience in web design, you simply need to know what sort of website you are planning to build.

Once Wix has created your website – automatically, based on the answers you gave – you can begin editing in exactly the same way you would if you were using the non-AI version of the brand’s builder tool.

Wix’s AI website builder is easy to use, efficient and effective. For anyone looking to get online with AI, it’s a solid choice that offers a great level of customisation.

Visit our Wix review for a more thorough breakdown of the product.

Shopify AI website builder

Building your online store with Shopify couldn’t be easier. As you reach the site, you’ll need to run through a series of questions, providing answers on what your website is going to be designed for.

These questions cover everything, from where you’re planning to sell, what sort of background you have in retail, and what you’re planning to sell.

Once you’ve answered a few questions, you can add your first products. Even at this stage, Shopify provides AI tools to help you write content, including product descriptions.

Once you’ve added products you can begin to customise the appearance of your website. You can choose a theme to build from and then make changes to everything about that theme – from the colours or typography being used, to the layout of specific pages.

You’ll then be asked to name your online store, set up your shipping rates and payment options.

Shopify AI website builder: Verdict

While Shopify’s AI tools aren’t quite so comprehensive as Wix ADI, they are an enormous help for anyone launching an ecommerce store.

Being able to use AI for things like product descriptions and copywriting can save a huge amount of time and money, a massive boon to small businesses in particular.

Given that the Shopify has only recently released their AI tools – in April 2023 – there’s likely to be a huge range of developments coming down the tracks.

And, in the short-term, if you’re building an online store, Shopify is likely to be one of the best choice overall, regardless of how developed its AI offering is.

Visit our Shopify review for a more information.

GoDaddy AI website builder

GoDaddy offers an easy AI-enabled website building process to help anyone get online quickly and easily.

As you begin, you’ll answer a series of questions to provide an overview of what you want from your website. This includes what features you need to include and what sort of website you’re building.

Once you’ve answered those questions, GoDaddy will go ahead create a site for you automatically. From here, you can begin editing.

For small businesses, GoDaddy also offers Airo, an AI all-in-on emarketing solution that uses your answers to the questions above to create ready-to-use marketing tools, including suggestions on domain name and logo.

GoDaddy AI website builder: Verdict

GoDaddy’s basic AI offering is similar to the one offered by Wix, even if it goes into a little less detail.

Where it really stands out though is in its AI-enabled Airo product, which enables small businesses to maximise their marketing efforts with automated processes and materials.

At a lower price point than most other builders too, GoDaddy is great value-for-money.

You can visit our full GoDaddy website builder review to find out more.

AI website builders: Key features

There are a range of common AI website features to be aware of when you first start out. While some of these features are common to most website builders, some are not.

Knowing which of tools or features matters most to you is an important first step in choosing which AI website builder to choose.

Artificial design intelligence (ADI)

A lot of the most popular website builders include an AI-driven design assistant (ADI) that helps users through the website creation process.

The web builder will ask a series of questions about your website or business plan and will then suggest layout options, colour schemes, typography and other design elements to automatically create a website that matches your needs.

You can still make changes to your site at this stage, with the ADI having created a strong foundation for you to build from.

Content generation

Some website builders also provide AI tools for generating content to populate your website.

This might include AI product description tools, or tools to automate the writing or optimisation of headlines.

These tools typically make use of natural language processing (NLP) algorithms to write content that is tailored to your website’s industry or audience.

Customisation

While AI website builders can do an excellent job of automating the creation of your website, they also provide support for editing and customisation.

Once your template has been created by the AI, you can begin making changes to it. This might mean adding new features or changing around the position of certain sections or elements within the generated site.

Responsive design

Having a site that is designed to be responsive means that it can be easily used across a range of devices. Essentially, responsive design ensures that your website is accessible and functional on desktop computers, laptops, phones and tablets.

AI website builders include this sort of design in their process to ensure that, when you’re site is automatically created, it will be accessible to every user who might try to access it.

Responsive design is vital for several reasons, including being an important factor for search engine optimisation (SEO) and for your monetisation efforts too.

AI website builder benefits

An AI website builder can offer a range of benefits. Which of those benefits matters most to you will depend on a range of factors.

Typically though, the main benefits to consider include time and money saving. You can find out a little more in the sections below.

Save time

An AI website builder can save you time in several ways.

It can automate repetitive tasks, such as writing product descriptions or optimising headlines.

It can also significantly reduce the time taken to build a website in the first place, using the ADI features mentioned in the section above. With an AI website builder, you can have the foundation of your site ready to go in just a few minutes.

While you will need to make some edits to your automatically generated website, the time taken to get live will be significantly less than if you were creating a site from scratch without any AI support.

Ease of use

AI website builders are designed with ease of use in mind. They feature intuitive and accessible tools for work and also do a lot of the work for you.

Indeed, with all of the AI builders featured on this page, you can have a fully functional website built by just answering a few questions.

While the ease of use after this point may vary – with a builder like Wix being incredibly easy to get to grips with, for example – there is still a much less steep learning curve with a website builder than with alternative options.

Professional results

Fortunately, ease of use doesn’t mean that you end up with a low-quality product.

AI website builders are able to create professional templates that match the websites made by even massively experienced developers.

Thanks to the range of AI-enabled design assistants, customisable templates and easy to use editors, it’s very simple for even a complete newcomer to the online world to get an excellent website live.

Cost-effective

The cost of a website will vary for individuals and small businesses based on a huge range of factors. Fortunately, using a website builder – or an AI website builder – will remove a lot of the variables.

With an AI website builder you’ll just have to choose the plan you want. This will then determine the monthly price you pay.

While different plans to offer varying levels of functionality, it’s very easy to upgrade to a higher price if you need to access more tools or customisation options.

In short, with an AI website builder, you can feel confident that your website costs will be easily to track and manage.

Best AI website builders: Final thoughts

Which AI website builder is best for you will depend on various factors: what tools or features do you need, how much do you want to spend, how easy do you want the builder to be to use?

In the page above, we’ve provided some information about a few providers, as well as some guidance on what features and benefits to expect.

Of course, which provider ends up being best for you will depend on a huge range of factors. Our final bit of advice is to invest some time intrying the builders out to get a feel for which one suits your needs best.

Bryn Glover

Bryn is the founder and editor of WebsiteJumpStart. He has worked in the digital field for over a decade and was editor for Startups.co.uk - the UK's leading small business website - and for NerdWallet UK before launching WebsiteJumpStart to help people and businesses get online with ease.

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